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DO NOT SELL MY PERSONAL INFORMATION

We Never have And Never Will Ever Sell Your Data Under Any Reason. Outlined in Our Privacy Policy And Cookie Policy

HOW WE MAY USE PERSONAL INFORMATION

We may use Personal Information as permitted by law, for the following business purposes:

to respond to your inquiries and fulfill your requests
to communicate with you about and to process orders, purchases, returns, services, donations, promotions, campaigns, programs, contests, sweepstakes, rewards and accounts
to inform you about our brands, products, promotions, events or other promotional purposes
to re-contact you if we have not heard from you in a while
to send you advertising/promotional material from any of our affiliates, and on behalf of our promotional and strategic partners
to improve your experience with our products and services, such as by personalizing your experience with us
to allow you to participate in polls, sweepstakes, promotions, contests and other promotions and to administer these activities
to deliver gift cards or gifts to others in accordance with your instructions
to permit you to participate in social sharing, including live social media feeds
to send you advertising/promotional material from any of our affiliates, and on behalf of oto perform analytics, quality control, market research, and determine the effectiveness of our websites, mobile applications, promotional campaigns, and develop new products and services

We may also use Personal Information as we believe to be necessary or appropriate for certain essential purposes, including:

to comply with applicable law and legal process
to respond to requests from public and government authorities, including public and government authorities outside your country of residence
to detect, prevent, or investigate potential security incidents or fraud
to facilitate the functionality of our mobile applications and websites
to provide important product safety information and notice of product recalls
to enforce our terms and conditions
to protect our operations or those of our affiliates
to protect our rights, privacy, safety or property, security and/or that of our affiliates, you or others
to allow us to pursue available remedies or limit the damages that we may sustain

HOW PERSONAL INFORMATION MAY BE DISCLOSED

1. To the extent permitted by law, all of your Personal Information may be disclosed with the following categories of third parties:

to our affiliates for the purposes described in this Privacy Policy
to our third-party service providers who provide services such as website hosting, data analysis, payment processing, order fulfillment, infrastructure provision, IT services, customer service, email delivery services, credit card processing, auditing services and other services, to enable them to provide services
to a third party in the event of any reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, assets or stock (including in connection with any bankruptcy or similar proceedings)
in connection with the essential purposes described above (e.g., to comply with legal obligations)

2. To the extent permitted by law, your name and contact information (and other information you make public) may be disclosed with the following categories of third parties:

to third-party strategic partners with whom we may enter into a special relationship for promotional activities, where permitted by law
to third parties in connection with certain promotions or sweepstakes you may participate in; to the extent that the promotion’s rules concerning the treatment of your Personal Information are stricter than this Privacy Policy, the promotion’s rules apply

3. To the extent permitted by law, information that is passively collected when you use the Sites may be disclosed with the following categories of third parties:

our online and email advertisers or other third-party vendors we use who may provide cookies, pixel tags, web beacons, clear GIFs or other similar technologies for use on our Sites or other websites to manage and improve our online and email advertising campaigns.

For example, a vendor (e.g., Google, Facebook) may provide us with certain digital advertising pixels or other tools to recognize their cookies during your visit to the Sites and to learn which of our online advertisements may have brought you to our Sites, or to serve you with advertisements for West Shore Fire products after you leave the Sites. These third-party vendors may also use other digital advertising tools, as well as your Personal Information, to recognize you across the devices and online services you use. To learn more about West Shore Fire use of cookies, please see our cookie policy.

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